The New York Times bestseller-a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives.
Kevin Kelly helped launch Wired magazine and was its executive
editor for its first seven years. He has written for The New York
Times, The Economist, Science, Time, and The Wall Street Journal
among many other publications. His previous books include Out of
Control, New Rules for the New Economy, Cool Tools, and What
Technology Wants. Currently Senior Maverick at Wired, Kelly lives
in Pacifica, California.
From the Hardcover edition.
“A quintessential work of technological futurism . . . what’s
valuable about The Inevitable, from a business perspective, is less
what it says about how to innovate, and more what it says about
where to innovate.” – James Surowiecki, strategy + business,
“Best Business Books 2017 – Innovation”
"Anyone can claim to be a prophet, a fortune teller, or a futurist,
and plenty of people do. What makes Kevin Kelly different
is that he's right. In this book, you're swept along by
his clear prose and unassailable arguments until it finally hits
you: The technological, cultural, and societal changes he’s
foreseeing really are inevitable. It’s like having a crystal ball,
only without the risk of shattering."
—David Pogue, Yahoo Tech
"This book offers profound insight into what happens (soon!) when
intelligence flows as easily into objects as electricity."
—Chris Anderson, author of The Long Tail
“How will the future be made? Kevin Kelly argues that the sequence
of events ensuing from technical innovation has its own momentum .
. . and that our best strategy is to understand and embrace it.
Whether you find this prospect wonderful or terrifying, you will
want to read this extremely thought-provoking book.”
—Brian Eno, musician and composer
"Kevin Kelly has been predicting our technological future with
uncanny prescience for years. Now he's given us a glimpse of how
the next three decades will unfold with The Inevitable, a book
jam-packed with insight, ideas, and optimism."
—Ernest Cline, author of Ready Player One
"As exhilarating as the most outlandish science fiction novel, but
based on very real trends. Kevin Kelly is the perfect tour guide
for this life-changing future."
—Mark Frauenfelder, Boing Boing
"Creating a fictional future is easy; Kevin Kelly makes a habit of
doing the difficult by showing us where we're actually going. The
Inevitable is an eye-opening roadmap for what lies ahead.
Science fiction is on its way to becoming science fact."
—Hugh Howey, author of Wool
“Automatic
must-read.”
—Marc Andreessen, co-founder Andreessen Horowitz
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